Desire for simplicity
Two summers ago, I traveled for the first time to Scandinavia.
As always, traveling for me includes researching local lifestyles and brands, not just what a tourist would normally do.
In Scandinavian design, “less is more”, and I could see that everywhere during my trip: from the Michelin starred restaurants to the way people dress.
Later I learned about the Swedish word Lagom (it's pronounced "la-gum") and I even read a book about it: Lagom means: “Not too much, not too little, just right. More simplicity instead of extravagance”.
Long before the pandemic I have noticed those in fashion talking about how they are looking for timeless pieces that would last. At the same time I read a comment about a cool store closing in Soho, when someone said that “people are tired of clothes that need an instruction manual”.
All these concepts and ideas resonated with me.
I have been thinking a lot about what I want to wear and have in my wardrobe, even before the pandemic started.
I saw this photo by photographer Sandra Semburg taken at the Copenhagen Fashion Week days ago and I added it to my personal mood board. It’s perfect to exemplify what I have been thinking about for a long time: the definition of having a sustainable wardrobe, which means different things for each one of us.
That’s how I work with my clients, there are no rules that work for everyone.
street style photo: Sandra Semburg
I would love to hear your opinion about this! Please, leave a comment here or send me an email at hello@marciacrivorot.com if you would like to know more about my work with clients, virtually or in-person.
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